Advertising that Works
Advertising that Works
Advertising should be viewed as an investment that should generate a return, rather than a fixed cost. Many businesses spend ...
Improving the effectiveness of your advertising
As a small business owner, you’ll want to get positive returns on a limited marketing budget. It’s important to monitor t...
Ten marketing priorities when you start your business
1. Build credibility quickly Why should people buy from a new business? Your first challenge is to overcome their doubts by b...
How to accurately forecast sales
Start-ups are at a disadvantage when it comes to their first sales forecast because, clearly, they don’t have any historica...
Gain customer loyalty and keep your regulars for life
Long-standing customers form the backbone of a strong, well-established business. Make it your mission to ensure that the vas...
Ways to identify new markets and customers
If you want to grow your business, you’ll need a strategic plan – which should include how you’ll find new customers an...
Creating a promotional plan
The ideal promotion plan is one that results in clear steps you can put into action immediately. This means concentrating on ...
Use focus groups to understand your customer
Two examples of this effective technique show you how you can set up your own focus groups. The concept of focus groups simpl...
Undertaking your own market research
Whether you’re thinking of starting a new business, considering adding new products, opening a new branch, or increasin...
Book Your Free Consultation
Let's Get Started